We don’t just wear ethnic. We remix it—bold cuts, louder vibes, and unapologetic roots. For girls who turn tradition into a statement.
It all started in the valleys of NIFT Kangra, when we asked ourselves:
“Why does every ethnic wear brand feel made for our moms?”
That’s when the idea hit us:
Why isn’t there a brand that speaks our language?
Desi — but make it Gen Z.
That’s how Posh Patola came to life — a passion project turned power move.
We’re not here to sell just kurtis.
We’re here to revive the art of ethnic wear — but with bold cuts, statement necklines, and unapologetic personality. Because your Patola vibe deserves a spotlight.
This isn’t fast fashion.
It’s fashion with feelings.
Crafted for the girls who carry their roots with swag — and don’t believe in playing it safe.
Posh Patola is a love letter to the girls who:
- Pair jhumkas with bucket hats
- Turn every auto ride into a ramp walk
- Rock their desi side like it’s a superpower
We saw a gap.
We stitched it.
And now we’re here to make desi-core the next big wave.
Because if anyone’s gonna redefine ethnic wear — it’s us.
And if anyone’s gonna wear it best — it’s you.
Our Mission
Built Different, Worn Louder
We started Posh Patola with one thought: why should ethnic wear feel outdated or boring?
We didn’t want to wear what our moms wore. We wanted to wear what felt like us—bold, expressive, a little dramatic, and very desi.
So we reimagined it.
Think low backs, power sleeves, cheeky prints, and fits that actually fit.
Everything we drop is rooted in culture but designed for girls who get it.
No trends, just timeless with attitude.